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Bangkok: Sun 26-May-2019 11:29 (UTC+7)

BCCT One-Day Workshop (Business Research)

On Thursday 7th March, BCCT organised a one-day workshop on Business Research: the why, what and how at Pathumwan Princess Hotel. Facilitator Chris de Boer (pictured middle), a Corporate Research Consultant and Strategic Marketing and Management Lecturer at Silpakorn University, discussed practices of business research and research on consumer behaviour. Research methods including effective questionnaire design and data analysis were also included.


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