Prudential Thailand organizes Children's Day activities to promote children's education in financial planning
Prudential Thailand, in collaboration with Unicef Thailand and TK Park, a learning space, organized Children's Day activities for children's financial literacy through the cartoon Cha-Ching. Financial literacy is considered to be the number one learning topic that Thai children are most interested in. The survey on ‘Thai Children’ during January 9–11, 2024, on various issues related to the education system shows that the students would like to add finance and investment subjects to the study curriculum, which corresponds to the Cha-ching Project, which helps promote financial literacy for Thai youths with four main principles: 1. Earn, 2. Save, 3. Spend, and 4. Donate. In addition, at the event, children and their parents also participated in an activity to win a special “Kungking” storybook, which was made by Prudential Thailand and UNICEF Thailand as a story that helps enhance child development along with techniques and methods of #PlayTogether&LearnTogether within the Nurturing Care Framework.