Lexicon Business Communications
3 Ways to Enhance Your Social Media Presence
Social media plays a vital role in helping businesses communicate with their audience. Instagram alone had 1.2 billion active users in 2021, with Facebook more than doubling that number, and other platforms like TikTok catching up fast.
Yet even though your target audience almost certainly uses social media, consistently posting content on a daily basis can only get you so far. In order to cut through the endless content filling up social media platforms, businesses need to embrace tried and true strategies for cultivating an engaged and loyal digital audience. We recommend designing content around these three rules of thumb:
1. Add Value
Though social media platforms have a reputation for delivering instant gratification, a majority of users are looking for much more at the end of the day. The brands that find lasting success are the ones that bring value to their customers' lives, fostering a genuine connection in a creative and meaningful way.
It isn’t always easy to strike the right balance between crowd-pleasing gratification and crowd-building patience, but our digital marketing agency in Bangkok, Thailand can set you on the right path.
2. Engage All Demographics
During the pandemic, new users made their way to social media in droves, particularly the elderly – many of whom joined popular platforms to stay connected with their loved ones. As a result, businesses can now easily tap into markets that once were hard to reach.
But as this sort of demographic shift continues, companies would be wise to adjust the tone and style of their content accordingly, as customer preferences often reflect demographic realities. Moreover, social media platforms each have their own strengths and weaknesses, as well as their own distinct culture, and businesses should take this variance into account when posting.
3. Offer Guidance
By placing the audience at the centre of every story, your organisation can highlight their wants, needs, and pain points in a way that feels genuine. Your team can then position itself as a trusty and reliable guide, garnering respect and admiration by solving your audience’s real problems. Over time, your audience will slowly become more receptive to your brand and its core messages.
To maintain a high level of brand recognition, your business must be able to relate and respond to different customer perspectives. Step by step, as you endeavour to help people whose problems fall within your realm of expertise, you and your company will genuinely help to create a better world – and be widely recognised for doing so. Reputation is essentially just a reflection of the goodwill that a brand has earned through its actions and communications, which is why true success starts with helping to improve people’s lives.
Still, even if you have the perfect messaging approach and the right demographics in mind, actually following through successfully on social media takes a special combination of skill, effort, and experience.
Our social media agency in Bangkok, Thailand can help your messaging and outreach efforts connect with your target audience, building a strong brand presence through a comprehensive strategy for success. Contact us today to get started.