AMCHAM/BCCT DIGITAL ECONOMY COMMITTEE:
Go Global, Enabling Cross Border
Date: Tuesday 18th October 2022
Venue: True Digital Park, Griffin Building 7th Floor, Townhall, BTS: Punnawithi (direct exit to True Digital Park)
Fee: THB 400 for AMCHAM/BCCT members and THB 800 for non-members
Register: direct to AMCHAM HERE
Sixty percent of the 2021 GDP in Thailand is from exports, according to the World Bank, and AlphaBeta SME survey from 2021 shows that lack of knowledge on consumer preferences and lack of information on how to sell abroad are key factors slowing businesses in Thailand from going global.
AMCHAM Thailand, jointly with the BCCT, are delighted to host a panel on technology, tools and experiences to enable your business to go cross border. Please join us on October 18th in person for an informative panel and networking session.
Thank you to Amazon Global Selling for your generous sponsorship of the event.
About the Speakers
Napatra (Joy) Charassuvichakanich, Head of Mid-Market Lead Generation Business for Google Customer Solutions, Thailand. Joy is an 8-year Googler with expertise in digitizing large and mid-sized clients in a dynamic environment with measurable impact. Prior to leading mid-market segment for Google digital marketing, Napatra advised Thailand’s top financial institutions and airlines on digital marketing and sales strategy. She had a management consulting background prior to Google. She holds a Bachelor’s degree in Architecture and Mandarin Chinese from the University of Virginia.
Nu L., Head of Commerce, MAQE. Nu has 6 years of experience in Regional Technical Product and Project Management roles at a leading e-commerce enabler in Southeast Asia, serving 100+ brands in the region. Currently, she leads an e-commerce Supply Chain Management Platform implementation of both system and Standard Operational Procedures (SOP) to a successful roll out in 5 countries, and has developed a strong understanding of end-to-end e-commerce processes and market practice with web stores, marketplaces, and fulfillment that includes working with multiple regional logistics partners. Nu has a proven track record creating custom technical solutions and operational processes for enterprise customers in multiple segments (e.g. Fashion - Adidas, Prestige Cosmetic - 7 brands under Estee Lauder Group, Technology - Samsung, Retail - Robinson).
George Hartel, COO, Supara Group (Brands: School Mask Pack, The Good Day Lab, GQ Apparel, & Picknature). George has a deep history in company strategy and brand transformation, with an emphasis on innovation models, e-commercial development, new market entry, and breakthrough digital marketing. With more than 18 years in business internationally, he has helped Supara Group to transform from a family business into a top brand in Thailand as well as the top seller internationally on Amazon marketplace under three newly created e-commerce brands: School Mask Pack in partnership with Crayola, The Good Day Lab, & Picknature.