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MMR Research Worldwide (Thailand) Co. Ltd. QRcode

MMR Research Worldwide (Thailand) Co. Ltd.
   
Address: No. 33/4, the Ninth Tower Grand Rama 9,
35 Floor, Tower A, Rama 9 Road
Huaykwang, Huaykwang,
City: Bangkok
Post Code: 10310
Country: Thailand
Phone Number: +66 (0) 6 3421-8980
General Email: [members only]
URL: www.mmr-research.com
Business Activity: Market Research (2)
 
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Background
MMR provides world leading sensory and market research consultancy for global food, drink, personal and household care companies.
With a focus on new product development and innovation, for over 30 years our global teams have been partnering with multi-national manufactures to create exceptional brand experiences through the sensory assets of their packaging and products. As well as this, MMR use the power of consumer insight to advise on localisation of international products and brands, allowing companies to adapt their propositions to better cater to local preferences. This is our passion!
MMR is a privately-owned British company with offices across APAC in China, India, Singapore and Thailand, and a global footprint covering the Africa’s, USA, Latin America and Europe. We also maintain trained expert sensory descriptive panels in USA, UK, Singapore and China - used by companies across the region to understand and evaluate products in great detail, through a sensory lens.

 
Products or Services
We offer a range of approaches, with expertise in the fields of qualitative, quantitative and sensory research, as well as constantly innovating and developing hybrid approaches to support new product development. We focus on partnering with client R&D and Marketing teams to identify and optimise products that are perfectly aligned with consumer expectations.

Typical research scenarios include:
• Consumer collaboration – working closely with consumers to develop new concepts or define products
• Identifying consumer sensory drivers of liking
• Product optimisation or validation
• Taste segmentation
• White space identification
• Range optimisation
• Rapid screening of ideas, claims, flavours, names and packs
 
Bankers
HSBC
 
BCCT Member Company since 2019

 

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