Bangkok: Sat 20-Jul-2019 03:34 (UTC+7)

BCCT One-Day Workshop (Business Research)

This event occurs in the past This event occurs in the past.
Date & Time: 07-Mar-2019 09:00  
Location: Pathumwan Princess Hotel
Member Cost: THB 7,500.00
Non-member Cost: THB 8,500.00

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Event details

Date: Thursday 7th March 2019

Time: 9.00 am - 5.00 pm (registration from 8.30 am)

Venue: Pathumwan Princess Hotel (map)

Topic: Business Research: the why, what and how. 

Trainer: Chris de Boer, Corporate Research Consultant and Lecturer at Silpakorn University International College

Language: This workshop is conducted in English.

Cost: THB 7,500 net for members and THB 8,500 for non-members. This fee is inclusive of VAT, course materials, buffet lunch and coffee break.

Payment: Pre-payment for the full fee is required by 5.00 pm of Monday 4th March. The fee for this training session provided by the BCCT qualifies for a 200% corporate income tax deduction for the member company. *BCCT vouchers are accepted*

Payment method: here

Cancellation policy: BCCT is not able to refund for any cancellations after 5.00 pm on Monday 4th March. 


The first part sheds light on the functions and the most common practices of business research. It will discuss and exchange the main topics in business research and later focus on research on consumer behaviour. In most markets, customers are in charge and they have the market power. Companies sense, obey or die.

In the second part of the seminar we will introduce how to design (more than one version of) a good questionnaire (primary data research), so participants will know the features and how to give feedback on questionnaires carried out by others, e.g. market research agencies.

The seminar/workshop will cover the following topics:

  1. Important items in contemporary business research;
  2. Internal and external business research methods;
  3. Primary and secondary data and their analyses;
  4. Importance of knowledge of customer behaviour;
  5. Characteristics of a good questionnaire.

About Speaker: 

Chris de Boer is Corporate Research Consultant and currently lectures on strategic marketing and management subjects (like innovation) at Silpakorn University International College (Bangkok). He has 25 years experience in research in Europe, for different types of businesses (automotive, food and beverages, banking and insurance, detergents, health care products and tourism), as well as regional and national governments/institutes. He also undertakes different types of researches for academic journals and conferences (qualitative and quantitative, post/face-to-face/telephone, consumer and B2B).